My New Business Plan. Don’t read it, it’s pretty boring

I wrote out a business plan when I first opened up shop.  I somehow accomplished all the phases of my business plan after years of struggle.  I did everything that I set out to do.  And now here I am with a well maintained business that needs little support from me.

But I might lose it all.  Every scrap I slaved away for, gone.  All because of a few photo’s.

But I been through the depression already.  I’ve been through several of them.  Just when I think I’m out of it, I slip right back in like an old scruffy sock with a hole in its toe.

The one thing that gets me out of depression is to have a PLAN.

P:  Perpetually

L:  Learning

A:  Alternate

N:  New ways to make money

The hardest thing about depression (I’m talking about the type of depression brought on by circumstance) is having to accept change.  It’s the hardest thing.  You’re depressed because something in your life that you rely on, is no longer there.  But I don’t like to use the word “loss”.  I like the word “change” better.

I hate the word loss because nothing can replace a “loss”.  The thing is gone, can’t be replaced.  Your life will suck now.  But if you use the word “change”, you’re not suffering any loss with change.  Things are changing and that’s all.  But you can only change if you have something to change in to.

In other words, you need a backup plan.

The only way out of depression is to accept change.  There’s no other way.  Don’t bother with hope. Hope leads to dwelling and anyone who’s been depressed before can tell you that dwelling is the root of all evil.  You have to let it go.

I accepted the fact that I might lose my business.  I accepted it a long time ago, but depression still hit me a few times after the fact.  I may have accepted the loss, but I didn’t have a plan to fall back on when shit hit the fan.

I was stuck with having that phrase “What am I going to do?” looping in my head.

Luckily, I found my back-up plan.  I have a new comprehensive business plan all laid out and get this, if this plan actually works, I’ll make more money than I do now.  Not only will I make more money, but there will be less stress and less over-all work on my part.

It’s feasible, it’s rational, it’s irrefutable.  A part of me wants to completely make the switch over to my new plan and sell my current business – that’s how good this plan is.

My biggest hurdle right now is funding.  First I need to pay off that $5,000 I gave to my lawer yesterday.  The question is, how much time do I have?  Do I have time to pay off that $5,000 and then save up for the new biz?  Or will I lose the business before then?

I have other worries too….like my clients.  The one’s who bought gift certificates.  I’m planning on my brothers help for that.  His spa will accept my gift certificates and I’ll pay his therapists at cost to massage those clients.

And as for my employee’s, if they want to stick with me, I’ll hire them at my new place.  Or my brother will hire them.  Either way, I’ll take care of them.  Even my office manager will still have a job.

But my absolute big-time worries are my Groupon customers.  You see, in order for me to pay back that $5000 I spent on my lawyer, I need to sell Groupons.  The question is, will I lose the business before or after all those Groupons expire?  And since Groupon is such a big part of our business, I can’t burn bridges with these people.  I can’t lose their trust.

Plus, bankrupting a business is no cheap task.  Luckily my business insurance will cover a bankruptcy lawyer, but I’ll need to have other income coming in not associated with the bankrupted business.  So I can continue paying my therapists and the rest of my bills for at least a month.  Money going out, nothing coming in.

The best way to avoid all these problems is to open my new business as soon as possible.  That’s the only way.

What’s my new business?  I’m going to rent one office – just one room in an office building and hire independent contractors to massage clients.

This is where I started out, just me in a little ol’ office massaging people, but this time around will be much different.

The massage I’ll be offering will be different.  It’ll be like no other massage seen here in Connecticut.  The fist of its kind; SOUND THERAPY MASSAGE

I have the logistics of it.  I researched what I need.  Sound bowls and tuning forks, and Amazon sells special wind chimes called Sacred Solfeggio that I’ll implement somehow.  I may even look into acquiring a PEMF mat for added effect.

Each massage will be 75 minutes long and include a foot scrub.  And Hana introduced me to a disposable eye mask that smells like lavender and heats up when exposed to air.  I bought 90 of them for a dollar each.  I’m trying not to use them on myself.  They are fantastic!

Each massage will be 75 minutes long.  No more, no less, and will include sound therapy and the foot scrub and eye mask all for $90.  It sounds expensive, but nobody pays full price for anything these days.  If clients book once a month with us, they’ll save $25 per session which brings the price down to $65 – the price of a massage envy membership.

My independent contractors get paid $25 an hour, so for $75 minutes that’s $31.25 a massage.  $65 – $31.25 = $33.75 for me.

I can fit 6 clients in a day.  From 9am to 8pm, that’s 12 hours.  Each client will need a 90-minute time slot, so 6 clients.  6 X $33.75 = $202.5 per day.  $202.5 X 6 days a week = $1215 X 4 weeks a month is $4860.

But that’s the cap unless you count gift certificate sales.  The most money I can possibly make is $4860 in one month – the absolute most.  But I’ll more likely make $1000.

I have roughly 5,000 emails in my database.  Each of those people get an automatic email sent to them on their birthday for a half off massage.  We are basically the birthday massage clinic – we get tons of them.  $90 / 2 = $45 – $31.25 = $13.75 for me.  $13.75 X 6 (clients) = $82.50 X 6 (days) = $495 X 4 (weeks) = $1980 a month.

$1980 would be a really good month.  But then lets factor in Groupon clients.  I may or may not utilize their service.  I do have over 5,000 emails in my database and with such limited space (we’re only going to have one room and one therapist at a time), I might not need Groupon at all.  Maybe in the beginning, but we’ll see.  I’ll break even with Groupon.  Maybe I can finagle a couple extra dollars from them, but otherwise I’ll just about be breaking even.

So that brings my total down to about $1000 a month and that’s if I’m lucky.  Take $500 for rent, and I’m left with $500 when all said and done.

Once the business is stabilized, I project my net income to be roughly $1500 a month.

But it doesn’t end there……

I’ll have multiple locations!  Now that’s when things get interesting.  What if I had 6 locations?  All making the barest net income of $500 a month?  $500 X 6 = $3,000 a month for Melanie.

As for the little bills…..

The therapists will be in charge of linen and lotion.  They buy that shit, not me.  They wash that shit too.  If they have 3 clients a day, that’s $93.75 and if they all leave $10 each, that’s $123.75 a day X 6 days a week, $742.50 a week.  That’s great money for a job they can come and go as they please and make their own hours.

I’ll use Google voice and buy a tracfone for the business.  One phone number for multiple devices all done through one app.  I tried it today and it works perfectly.  I can answer all the calls remotely even while the therapists still have access to the same number and can make calls with the tracfone.

I’ll buy an iPad and use the Square swiper for payments.  It’s the poor mans POS system and it looks damn sharp.

Schedulicity for online booking and payments.  It’ll be $35 a month for the price of Schedulicity and its compatible with Square.

Yes….I have it all mapped out.  All of it.

As for the independent contractors, I can’t tell them when to work.  I can’t legally tell them what their schedule should be.  So I’m leaving it as first come first serve.  Whoever puts hours in first, gets those hours.  I’ll hire more independent contractors if I see gaps in the schedule but that means everyone has to compete with each other to see who can nab the hours fastest.

I’ll pay my therapists weekly using my Bank of America app that lets me transfer money to friends.  Or I’ll use a different app, I don’t know.  I haven’t figured that one out yet.

Monday we’ll be closed.  Mondays will be the day of the week I go to work.  I can picture myself driving to all 6 locations in one day just picking up money as I go.  Like picking flowers in a green pasture.  I’ll pick up money and client intake forms so I can plug in their email addresses and expand my reach further.

Money Monday is what I’ll call it.  Happy Money Monday day.  And even if I do only make $3000 a month, that’s not a bad living.

There, I told you all my secrets.  If you tried to do it yourself, it probably wouldn’t work unless you’re willing to massage a few of those people yourself.  But I have those 5,000 emails (and birthdays) so I have a bit of a leg up.

Now I just need to calculate how much money I need in order to start it all up….

2018 will be the start of something beautiful.  I know it.  I’m only 12 days into it and I’m already feeling good about this year.

 

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