More business crap

I hired an esthetician, two in fact, to do micro-current facials.  One of them told me she will contact her teacher who know’s how to do them so they can get a hands-on training course before they start taking clients.

It’s now a week later and I have not heard back.  FIRED.

But I still have my other esthetician.  The one who’s type A and all fired up.  She rattled off a list of things we can offer to people.

So now I’ll be offering regular facials as well as micro-current facials.  A double whammy.

We’ll be offering Rhonda Allison’s signature Minus 10 facial.  It’s simple, it’s pure, and it’s effective.  I just bought a facial steamer with a mag lamp for $325.

For micro-current training, there’s a school in Southbury that has it but I have to call tomorrow because they’re closed today.  If that doesn’t work, she’ll have to take a course in NY that starts in May.

Either way, I’m getting things rolling.  Clients need more options to stay members with us and they need more reasons to join.

This is only the beginning.  Yes, only the beginning.

And I feel more at ease with only one esthetician.  If I need more, I can easily get more.  But the one I found is truly exceptional.  She gets me pumped and excited.

I feel like I’m retaking my business.  It all started by cutting Laurie’s shifts down to one day a week.

Laurie possesses ALL of my worst qualities. Nervousness, shyness, inferiority, low confidence, incompetence, inability to speak – she has them all. It’s like looking at myself when I hit puberty. But she’s 37 years old!

I hired her on a whim when I was desperate. My other therapist cut her hours a week before my Thailand trip and I needed coverage asap.  I was forced into giving Laurie the benefit of the doubt.

She’s too scared to answer phones, she added two extra hours to her timesheet that she didn’t work, she wrote down a client whom she didn’t massage, she’s awkward around people and the other therapists make fun of her.

I can’t talk to or even look at her without seeing my own flaws – the most weakest, humiliating parts of me.

And so, I hired a new person and cut Laurie’s shifts down to one day a week.

Me – “I’m sorry Laurie, but Mollie does other things other than just giving massage.” Such as, answer phones and utilizing all of her brain functions.

Just because I’m an empath doesn’t make me a saint. If anything, being an empath actually exacerbates my intolerance.

We sold 10 memberships this month.  That’s the average amount we sell without marketing it.  But how many did we lose?  14.  We lost 14 members this month alone.

I have the tendency of slipping into the void of fear when thinking about it.  And wincing every time Laurie massages someone – makes my stress levels rise even more.

I’m glad I’m finally writing about it.  It’s important to document all of this.

But with my plan and my new esthetician, just imagine how many members we can keep!

I’m realizing that it’s not about how many memberships we sell, but how many members we can actually keep that’s important.

We were up to over 150 at one point but after weeding out the one’s with declined credit cards and haven’t been in for a while, we are now down to 135 active members.  At the beginning of the month it was 139.  The number is dropping.  Our lifeblood is dropping.

And my tolerance for giving massage is at it’s barest minimum.  I hate it that much.  So relying on my skills is no longer an option.  I can’t carry the weight.  All I need is one more therapist who’ll agree to work two stinking days a the week, Friday night and Sunday – the two days that I’m still on the schedule.

My employee’s are:

Holly, Crista, Adonis, Marlyn, Anthony, Kasey, Laurie and Molly.  And one esthetician, Sheila.  9 employee’s!  When I first made an outline of my business plan, according to the outline, I needed at least 10.  Just one more….

This can actually work.  No no, I know it will work.  It’s just that I’m terribly impatient.

Here are the 6 things that trigger my impatience:

1) Doing something I don’t want to do.

2) Waiting / relying on others when I’m unable to do it myself.

3) Cruelty and inequality.

4) People who lie.

5) People who think they’re better than everyone.

6) Bratty kids or grown-ups who don’t respect elders – even when that elder is an asshole.

1 and 2 are the one’s that pop up the most while owning a business.  But they don’t just pop up, I’ve been dealing with both triggers consecutively since opening up the place.

I’ve reached my limit.  I can’t wait any longer.

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